Democrats have spent years asking how to rebuild trust with Hispanic voters. The question has generated endless analysis, too often treating a diverse electorate as a monolithic political problem waiting for the right slogan. There is no silver bullet for winning back such a large and diverse voting bloc. But there are issues that can make a meaningful difference with Hispanic voters as a whole and Puerto Rican voters in particular.
A new poll of Hispanic and Puerto Rican likely voters — commissioned by my organization, the Puerto Rico Statehood Council, and conducted by nationally recognized pollster John McLaughlin of McLaughlin & Associates — shows Democrats have an opportunity to strengthen their standing with Puerto Rican voters, the nation’s second-largest Hispanic voting bloc, numbering more than 6 million people across the 50 states.
Puerto Ricans are concentrated in several battleground states, including Pennsylvania, North Carolina, Georgia, Texas, Florida and New York. At the same time, 12 of the Cook Political Report’s 38 competitive House races are in districts where at least 20% of the population is Hispanic. In races decided by only a few thousand votes, greater engagement among Puerto Rican voters could prove decisive.
The 2024 election was a wake-up call for Democrats’ approach to Hispanic voters. Donald Trump won 48% of the Hispanic vote, according to Pew Research. Much of that shift reflected voters’ greater trust in Republicans on the economy and inflation. But that advantage has begun to erode as Hispanic voters grow increasingly skeptical that Trump and congressional Republicans are delivering cost-of-living relief.
Economic messaging will remain essential for Democrats. Yet few issues have greater long-term economic consequences for Puerto Rican families than the island’s political status and the ongoing pursuit of statehood. Whether living on the island or stateside, Puerto Ricans feel the effects of unequal treatment under the current territorial status: inadequate elder care, unequal Medicaid funding, delayed disaster relief and the loss of young professionals and families seeking better opportunities on the mainland. As Republicans’ economic advantage weakens, Democrats should champion the policy most capable of improving Puerto Rico’s long-term economic outlook: a binding offer of statehood.
Democrats also cannot afford to repeat the mistakes of 2024 by treating Puerto Ricans as just another segment of a broader Hispanic electorate. Instead, they need to speak directly to the issues Puerto Rican voters care about most. Our polling confirms that the economy is their top priority, with 65% identifying it as their most important issue. The challenge for Democrats is demonstrating that they understand those concerns and have a credible plan to address them.
Supporting statehood for Puerto Rico provides that opportunity.
It isn’t identity politics dressed up as policy. It is a concrete commitment that addresses legitimate grievances: the unequal treatment Puerto Rico faces under territorial status, the continued calls by island voters for statehood and the lack of sustained federal action to resolve the issue.
The message is also remarkably popular. Our survey found that 71% of Puerto Rican voters living in the 50 states support statehood, while 67% say they are more likely to support a candidate who backs it. After hearing basic factual information about Puerto Rico’s political status, support for statehood rises to 79%, and support for a pro-statehood candidate climbs to 76%.
The polling also shows that support for statehood extends well beyond Puerto Rican communities. Sixty-eight percent of Hispanic voters nationwide support statehood for Puerto Rico, and 56% say they are more likely to back a candidate who favors it. Democrats can make that case in Puerto Rican communities in Reading or Allentown, Pennsylvania, and carry the same message into broader Hispanic outreach efforts without sacrificing its broader appeal.
Just as importantly, 52% of Hispanic voters and 65% of Puerto Rican voters already believe statehood would strengthen the U.S. economy. Rather than competing with the kitchen-table issues dominating this election cycle, statehood reinforces them.
Democrats have an opportunity to fill a vacuum in American politics on Puerto Rico. Hundreds of thousands of Puerto Rican voters live in competitive states where elections are often decided by narrow margins. They are looking for leaders who recognize that Puerto Rico’s status is not simply a historic debate, but an economic issue that affects families every day.
Democrats cannot rebuild trust with Hispanic voters through slogans alone. But they can champion policies that voters believe will improve their lives. For Puerto Rican voters, our polling suggests few issues offer a stronger combination of economic relevance, the dignity of equal citizenship and political opportunity than statehood for Puerto Rico. Supporting statehood is not only the morally and ethically right thing to do; it is also essential to strengthening American democracy as a whole.














George Laws Garcia | INSIDE SOURCES
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