Most people across the world have used or use social media in some way whether it is for entertainment or business purposes. It has become so commonplace because social media offers so many platforms that cater to different tastes. Additionally, social media is mobile-friendly, easy to use, and free. You can take your phone and favorite platform wherever you go.
In the past, marketing was restricted to the physical world but social media has turned it on its head. Besides Facebook, Instagram and TikTok, Twitter has become a great alternative for many businesses to run their marketing campaigns, which makes sense with the choice of so many growth services like Tweeteev to buy real Twitter followers. With almost 200 million daily active users, it is easy to see why businesses are flooding it. Twitter is a text-based platform that offers information in real-time. Beyond text, you can add images, videos, and polls to make your content more engaging. These are all great tools for businesses to use for marketing themselves across borders and interact with customers through comments, likes, retweets, and direct messages. To be efficient at using Twitter, here are some tips for businesses.
Create a catchy Twitter username
There are a few things more memorable than a catchy Twitter username. A username needs to be easy to remember for users to make it easy for them to locate your page and tag it on content that relates to your product or service. One of the simplest ways to come up with a username is to use your brand name. It makes your brand easily identifiable among the noise and many other brands on Twitter trying to catch the attention of similar consumers.
Use hashtags to increase visibility
Hashtags are the GPS of Twitter. They help group similar content together and help bring users with similar interests in content together. For businesses looking to take advantage of Twitter, hashtags can lead you to the type of content you need to create within a niche to drive engagement but can also help get the word out about your brand when you engage other users on the content being shared under the different hashtags. You can create your own hashtags as a business to stand out, especially for product launches and seminars, or use established hashtags for more generic content related to the niche you focus on.
Make sure you have an eye-catching profile picture
While Twitter is not primarily an images platform, one of the most important images you will have to consider is your profile picture. This is often one of the first impressions visitors to your account will come across. Your profile picture should be high quality because that will add more legitimacy to your business than a blurry photo that is poorly pixelated. You can use a company logo or other branding related specifically to your business. Blurry photos will repel people quicker than you can say on Twitter.
Share content that is relevant to your followers
Before engaging users, it is important to understand what kind of content they enjoy, it is not always about hard-selling a product but creating content that entertains and amuses users enough to start a conversation around your product or service. The more engagement around your content, the more users will investigate your brand, and the more followers you will get quickly. Beyond using catchy text, you can post photos and videos that showcase your products, services, and aspects of your business beyond work such as charity events and behind-the-scenes work. Consumers trust businesses they can relate to beyond just paying for a product or service.
Engage in conversations
Businesses need to go to where the conversation within their niches is happening. You can like, retweet, and comment on other content that your kind of consumer enjoys. The more your brand engages, the more attention it will draw.
Follow other users in your niche so they will follow you back
You can follow back other users within your niche that follow you. Following back shows that you value their content as well. It adds to the trust in your brand that will get your content shared and engaged with more.
Twitter is a great tool for marketing when you use hashtags, engage in conversations, share relevant content and use catchy usernames. These tips will increase trust, engagement, and awareness about your brand that leads to more consumers.