Zillow is now available in ChatGPT, the only real estate app partnered with the flagship AI platform.
According to a press release, ChatGPT users can now ask conversational questions about homebuying and receive Zillow results to questions like “What can I afford nearby?” or “What’s renting in Seattle right now?”
This is part of a new feature in ChatGPT that enables developers to build applications that can be accessed directly within the chatbot. Users can access information from Zillow, Expedia, Canva, and more without navigating away from ChatGPT’s website.
Zillow in ChatGPT, which mimics Zillow’s app design, will produce listings, photos, maps, and pricing, as well as direct users to Zillow’s site for scheduling tours, finding an agent, or learning about financing options.
“As people increasingly turn to conversational AI to make their lives easier, Zillow is bringing that same simplicity to the home journey within ChatGPT. Our goal is to make it feel simple, intuitive, and approachable, ” said David Beitel, Zillow’s chief technology officer.
Zillow says the move reflects its dedication to AI investment and cutting-edge technology. Right now, only rentals and homes for sale are available to search, but the company plans on integrating new construction listings and 3D tours in the future.
“Partnering with OpenAI puts Zillow at the forefront of generative AI adoption; this builds on years of work as we continue to use AI to simplify and improve the path from searching for a home to actually unlocking the door,” Beitel added.
Some analysts see the move as part of a bid for “total platform dominance” by OpenAI, the company behind ChatGPT.
“[T]his is a push to make ChatGPT the operating system of the future,” tech commentator Ben Thompson wrote for Stratechery.
For Zillow, the integration gives it a leg up among AI-minded real estate tech companies. Audiences applauded when OpenAI demonstrated the new feature, bringing up a Zillow listing.
“That’s the sound of Zillow winning the real estate AI race,” real estate and tech writer Greg Robertson wrote as he described the event. “Everyone else is now playing catch-up.”
Meanwhile, Zillow is catching blowback for another tech partnership: the FTC and several state attorneys general recently sued both it and Redfin for allegedly violating antitrust laws and restricting competition among online listing services.
