Victory Wealth Services is proud to kick off its annual Socktober initiative, now through October 31st, 2025. As part of its Victory C.A.R.E.S. program (Compassion, Action, Readiness, Education, and Service), the firm invites the community to donate new socks to benefit local individuals experiencing homelessness.
This marks the third year of Victory’s Socktober campaign. Last year’s drive collected more than 3,000 pairs of socks, directly supporting shelters and outreach organizations across Yavapai County. This year, the goal is even greater.
“Basic necessities like clean socks are often overlooked but vitally important,” said James Hait, Founder and Financial Advisor at Victory Wealth Services. “Socktober is our way of wrapping our community in warmth, one step at a time.”
Donations of new socks for men, women, and children can be dropped off at the Victory Wealth Services office at 3741 Karicio Lane, Suite 2, Prescott, AZ 86303 (behind the Costco gas station), Monday through Friday, between the hours of 9 AM – 12 PM and 1 PM – 4 PM.
In addition to Socktober, Victory C.A.R.E.S. hosts other community initiatives throughout the year including a water drive and food drive. Community members are encouraged to follow Victory Wealth Services on social media or visit www.victorywealth.com to stay updated on how they can participate.
