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Today’s businesses need fast, reliable internet connections to thrive. It has long been said that a business’s online presence is crucial to its visibility and, by extension, its survival. Being visible online isn’t quite enough, though. If a company can’t connect to the outside world via the internet, even the most dynamic and well-designed website, social media presence, and other marketing channels won’t make much of a difference.
With that being the case, choosing the right internet for your business is crucial. It’ll help keep your company up and running and allow it to grow and evolve in the future. It may even give you the upper hand you need to outshine your competitors. Your internet connection can bring an array of advantages to the table. Read on to learn more about what harnessing the power of the internet can do for your business.
Connecting With Customers and Prospects
One of the most important benefits of having a fast, dependable internet connection is being able to more effectively connect with customers and prospects. Your internet speed and reliability can affect numerous aspects of your communications. Quite a few businesses are now using VoIP rather than conventional phone lines. If you’re among them, your internet connection impacts the quality and consistency of your phone service.
Your internet connection affects how quickly and effectively you’re able to respond to people as well. These days, people expect businesses to respond to them almost immediately. Many aren’t willing to wait more than 10 minutes for a response to their questions and problems.
If you have slow internet or experience a great deal of downtime, you may not be able to meet those expectations. As a result, consumers who are trying to connect with you will be more likely to lose interest and take their business elsewhere. Those are only a couple of the ways your internet service can improve or hamper your ability to connect with customers and prospects.
Improving Productivity
You’ll be able to ramp up productivity with the right internet connection too. Chances are many of your daily activities require internet from processing orders and updating accounts to using your CRM or ERP software. Many companies are using smart technology now as well. That means their machines need internet connections to operate.
You may also need internet service to connect with branch offices and remote workers among other necessities. If your internet is slow or prone to outages, it’ll have a negative impact on all those aspects. An internet connection that’s capable of meeting your needs will have the opposite effect.
More Effective Online Security
Your internet connection can also contribute to online security. It may allow for faster updates to your security software and faster responses to threats when they arise. Some internet connections, like fiber, are less vulnerable to threats as well.
Recent reports show that 75 percent of businesses are at risk of cyberattacks right now, and nearly half of the companies targeted are small businesses. Taking measures to prevent those threats is crucial for not only your business’s safety but that of your customers and other members of your supply chain. Though your internet connection isn’t the sole deciding factor in your online security, it can certainly play a role.
Bolstering Your Business Through the Power of the Internet
It’s no secret that today’s businesses need internet service. Some rely on it more heavily than others, but all companies need to be online to some extent. With the right internet connection and service provider, you can enjoy heightened connectivity, productivity, and security along with many other advantages.
