Are you in the events and exhibitions business and wondering how to enhance your business? Well, you are in luck! With the advancing technology and innovations, there have been advancements in how events are hosted, organized, and even experienced. This changes the whole scope from how the organizers do it to how the attendees feel and participate in the event. In this article, we will check out how innovations are changing and impacting the future of live events and exhibitions. Read on!
Use of AI
While AI may be relatively new in the game, it is getting fine-tuned. Most event planners use AI for matchmaking and pairing people based on mutual interests. It saves a lot of time as it automates the discovery process.
At a live exhibition, you get to use this matchmaking technology so that you only send invites to people who are truly interested in the topics you will be discussing. For instance, if the event is about digital marketing, most of your members should be digital marketers. They will remain in the live and follow through with the event.
On the other hand, if they are in other scopes of work, it becomes difficult for them to concentrate, leave alone make purchases. With matchmaking tools like Grip, MeetMatch and Brella, you can evaluate your attendee’s engagements and perform sentiment analysis.
Exhibition Light Boxes
After deciding to host your live event, the next step is getting the right tools so the audience can see and hear you. The audio-visual components will determine whether the attendees stay or leave. If they stay, it impacts the quality of the entire event. For a great visual experience, you should consider investing in exhibition lightboxes. They are often LED and are made up of a freestanding or mounted frame to illuminate your graphics.
The exhibition light boxes are usually portable, and you can use them in different exhibitions, retail spaces, or general events. When choosing, you get to select from a wide range of them, including wall-mounted and backlit displays.
Facial Recognition for Check-Ins
How do you intend to check in members at your live event? When it comes to event management, nothing comes close to facial recognition. It has been used in nightclubs, parties, food festivals, and private events. It facilitates a smooth and fast contactless way of identification.
For live events, the organizers can use it to smoothen the admission process, especially if you only allow one person per device. This helps you know the number of people available for the event, thus reducing time wastage. Even better, some check-in apps follow through with an attendee to check their facial expressions and predict their moods. This ensures the feedback is more accurate, and you can know what to change in upcoming functions.
Live Streaming
There is nothing more convenient than allowing live streaming for your events. This ensures that even those away can still participate in the event. It also fosters engagement online, which can be beneficial to your event. For instance, if you are hosting a music festival or function, having an online stream generates talks online, boosting your visibility online. People will want to know what was discussed at the event, which engages even international clients.
Live streaming has become more convenient and can be achieved through various channels. Social media platforms such as Facebook, Instagram, TikTok, and YouTube have a live function that you can quickly engage at any time. However, for an enhanced experience, you should use software such as OBS and Twitch Studio. These enable you to get real-time feedback regarding the event.
The Metaverse
The metaverse is a term that has steadily risen in popularity in the past years. It is a collectively shared virtual space that merges digital and physical reality. In simpler terms, it is a virtual universe that everyone can access and interact with using the internet, VR, and AR. One of the most practical ways it has been used is to put Ariana Grande’s and Travis Scott’s music performances in Fortnite, a popular video game. This makes live events fun and more relatable even after they are over.
Conclusion
And there you have it! Whether hosting an educational, corporate, or entertainment event, you can always use the above innovations to make it more worthwhile for the live and actual attendees. With the right tools and systems, it doesn’t have to be difficult. The best thing is that you can find all the software and resources online. If you feel stranded and can’t find the exact service you want, feel free to outsource experts.
