website visitors

Technology

What are dark patterns? An online media expert explains

It’s not you; many e-commerce websites are difficult to use by design. fizkes/iStock via Getty Images Jasmine McNealy, University of Florida Dark patterns are design elements that deliberately obscure, mislead, coerce and/or deceive website visitors into making unintended and possibly harmful choices. Dark patterns can be found in many kinds of sites and are used

Scroll to Top