Maintaining Prices

Opinion

Opinion: Is Shrinkflation Really Necessary?

Sometimes, what companies think up in their attempts to maintain profit margins is beyond us consumers. One of the things entering the news cycle is the notion of “shrinkflation.” It’s exactly what it sounds like, the idea that the cost of the products we buy is being raised by companies, essentially keeping the goods near

Inflation

No, you’re not imagining it — package sizes are shrinking – Associated Press

It’s the inflation you’re not supposed to see. From toilet paper to yogurt and coffee to corn chips, manufacturers are quietly shrinking package sizes without lowering prices. It’s dubbed “shrinkflation,” and it’s accelerating worldwide. In the U.S., a small box of Kleenex now has 60 tissues; a few months ago, it had 65. Chobani Flips

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