Campaign Gimmicks


HOLY COW! HISTORY: Harry Truman, Comic Book Hero

It’s a fundamental fact: You can’t take gimmicks out of presidential politics. Because like it or not, gimmicks work. One of the all-time greats was in 1840. A newspaper snidely editorialized about William Henry Harrison, “Give him a barrel of hard cider, and … a pension of two thousand [dollars] a year … and he

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