Today: May 26 , 2020

Thousands Celebrate The New Year on Whiskey Row

01 January 2017  
Photo by: Torrence Dunham
2017 Welcomed on Whiskey Row with 6th Annual "Boot-Drop"

PRESCOTT- People danced away 2016 in historic downtown Prescott on Saturday night as thousands welcomed in 2017 at the 6th annual “Boot-Drop”.

“I think the event went off without a hitch,” said Matt Brassard who was in charge of the event as well as owner of M&M Entertainment and Productions along with Matt's Saloon. “It’s probably the largest crowd we’ve had in a few years and ever maybe.”

The wet weather did not stop individuals from coming out to the event as Whiskey Row was packed from the stage, where a DJ spun tunes from different genres, to the long line for the Ferris wheel which made its debut this year located next to the Hotel St. Michael on Montezuma street.

“People loved the Ferris wheel,” Brassard said. “They are really happy with having that addition.”

Fire dancers who performed at 9pm and 11pm kept the crowd amazed and warm while others took advantage of the fire-pits and various food options throughout the street.

As time got closer to welcome in 2017, people packed the middle of the street and onto the courthouse lawn to see the illuminated boot make it’s way down the flagpole on the roof of the historic Palace Restaurant and Saloon.

There was a drop at 10pm and midnight to signify 2017 in the United States as well as Prescott. Once the countdown hit zero, people turned their heads to the sky and viewed fireworks blast off from atop the parking garage behind Whiskey Row.

In the early minutes of 2017 on Sunday morning, the rain started to come but that did not stop the party as individuals enjoyed each other’s company and celebrated a new year full of opportunity.

One only wonders what the 7th annual “Boot-Drop” will hold after a Ferris wheel appeared on Whiskey Row in the 2016 event.

“We are based solely on sponsorships,” Brassard said. “We really hope we can continue to grow our sponsorship base and add more and more to the event every year.”

Brassard and his team will have 364 days to figure out what will dazzle audiences next year but he is not waiting long to start planning.

“Give me like two weeks,” Brassard said.