The National Council for Marketing and Public Relations (NCMPR) has honored Yavapai College’s Marketing and Communications Department with three Medallion Awards for promotion of the College’s educational and community engagement initiatives during the 2014-15 academic year.
The awards were announced during the NCMPR’s District 6 awards dinner held Oct.1 in Las Vegas, NV.
The College won silver awards for a television/movie theater ad and a printed recruitment book, and a bronze award for one of its social media campaigns.
Mike Lange, director of marketing and communications at Yavapai College, said the awards recognize the quality, professionalism and scope of the department’s marketing and public relations efforts in the areas of print advertising, social media engagement and broadcast television.
“These awards reflect our commitment to communicating information about the College’s many services through a variety of media in creative, relevant and visually appealing ways,” Lange added. “We appreciate the peer recognition of our multimedia approach and the quality of our work.”
The TV ad features Yavapai College alumna, Ashley Knister, and is currently running on regional cable networks, appearing in movie theaters across the county, and has been viewed extensively through the College’s various social media sites.The YC Viewbook, produced in cooperation with the Student Development staff, is a promotional booklet used for recruiting new students. The design relies on high quality photography and clear, concise information about student life and academics. The winning social media entry, #MyYCSummer, encouraged YC students, faculty and staff to let the community know where they spent the summer of 2015. Participants tagged their Instagram, Facebook and Twitter photos with #MyYCSummer, and the marketing and communications department shared favorites throughout the summer.
NCMPR represents marketing and public relations professionals at community and technical colleges across the United States and Canada. NCMPR District 6 includes institutions in Arizona, California, Nevada, Utah, Hawaii, and Guam. Gold, silver and bronze Medallion honors are awarded annually in a variety of marketing and public relations categories.
About Yavapai College
Yavapai College, which opened in 1969, provides quality higher learning, cultural resources and economic development support for the diverse populations of Yavapai County.The College offers a wide range of academic programs to students at the College’s facilities in Prescott, Clarkdale (the Verde Valley Campus), Prescott Valley, Chino Valley, Sedona and the Career and Technical Education Center (CTEC) near the Prescott Airport.