Today: Jul 11 , 2020

Is Your Employment Ad Forgettable or Appealing?

09 October 2018  

Writing Your Ad to Include the Most Important Factors Job Seekers Look For

It is vital for hiring managers to review their job ads several times to decipher why more people are not applying. There are numerous mistakes employers make, such as failing to use neutral language that encourages both men and women to apply. However, job ads also need to include crucial information that will actually entice job seekers to apply. The last thing employers want is a job ad that is forgettable. 


Although job seekers are discouraged from talking about it, salaries are important. People care about how much they will be paid. Before applying, an applicant wants to know whether he or she will be able to live off the money you offer and whether that money is fair for the work being done. You need to look at the average salary for a given position as well as other factors, such as the state you do business in, to reach something fair and competitive.

Mission Statement

Does this job matter? People entering the workplace for the first time want to do work that matters. Therefore, a job ad should include the company’s mission statement. This lets applicants know precisely how they will impact their community. A job seeker will be more excited at the prospect of working with you if he or she knows there will be clear direction.

Benefits and Perks

In addition to salary, job seekers also want to know what benefits, such as health insurance, will come with the job. In some cases, an applicant may be willing to take a lower salary if it means getting insurance. You should still offer a fair salary, but the right benefits could put your company over the edge.


Will people want to come to work everyday? It may be tough to convey the company culture through a job ad, but there are ways you can imply the various ways a new employee will enjoy time at the business. For example, if you want to convey your company is more laid back than others, then you can say how your office building has a rec room where employees can play ping pong on their breaks. These little details let job seekers know your company goes the extra mile to keep workers happy.

Work/Life Balance

When considering the top 5 factors job seekers consider when applying, no list is complete without an acknowledgment of an optimal work/life balance. All employers want their employees to work hard. However, employees still deserve time off for their families and to pursue hobbies. Most people do not want to be bothered with constant emails when trying to enjoy dinner. Therefore, it can be useful to make it clear from the job ad that employees will absolutely have time off if they work for you.

All of these factors work toward one goal: convincing job seekers they will enjoy working for you. If someone is looking for a new job, then it is apparent he or she is not happy with the current job conditions. Job seekers are searching for something new and exciting, and you need to make it clear from the start you can provide that. It can really work to any hiring manager’s advantage to include information related to salary and the brand’s mission statement right there in the job listing. 



Lynne LaMaster

Lynne LaMaster is the Founder of the eNewsAZ Network of websites. She will be leaving for new adventures on May 15, 2020.