Instagram is the most popular social media platform and it has become an important space for brands, businesses and social media users. Instagram offers users the opportunity to share photos with their followers from all around the world and it is one of the most used platforms on earth, with a 60% user growth rate year-over-year according to data generated by Instagram. This has led to many growth services like Growthoid launching, which help users get Instagram followers by engaging with accounts on the users behalf, and more. If you are interested in growing your business or brand then you might want to consider using Instagram. Below we will explore some tips on how you can make sure that you get started off the right way to ensure that you take advantage of this amazing social media platform.
The very first tip is to post consistently. You want to completely avoid being someone to just post and go. Post often and be consistent because doing this ensures that you establish your online personality and presence. There are millions of users on Instagram and people are bombarded with content every second so you want to stay relevant and the only way you can do that is to post consistently. If you don’t, you risk being forgotten and you lose visibility because Instagram’s algorithm favors those who post often. Posting consistently also helps you gain followers. The best times to post on Instagram are between 10am -3pm and 4pm-7pm and you should post at least once per day and no more than 3 times a day.
Hashtags are considered the driving force of Instagram content so it is in your best interest to use hashtags every time you post. The reason you want to use hashtags is because they make your posts more discoverable and they expose your content to a wider audience outside of your own audience. By using hashtags you will expand your reach, have greater engagement and gain more followers. If you don’t use hashtags you cannot get the most possible engagement out of your posts. When using hashtags you want to use ones that aren’t too saturated because saturated hashtags put your content at risk of being flooded in a sea of other posts with the same hashtag so choose popular hashtags that are less saturated. The recommended amount of hashtags to use is between 3 and 5.
Use and influencer
Instagram has given rise to the influencer and they are a great tool that you can use to get more followers because they have a large following so being associated with them will expose you to their followers. Collaborating with an influencer won’t only guarantee more followers but you will also generate more engagement and expand your reach. If you are a business this will mean more customers for you. If you want to gain followers, influencers are the perfect tool to use. It’s important to remember that Influencers are prominent people with a large following that specialize in a certain niche so you want to make sure you select an influencer in your niche that represents your brand or business well.
Understand your audience
You need to understand your audience because you need to know who you are targeting. Knowing your audience is an important part of achieving your goals because you need to know who your content is reaching as well as who it is targeting. By knowing your audience you can cater to them properly and if you cater to your audience you can gain more followers. There are also different demographics and niches online and this affects your content. You need to cater to a certain demographic and your chosen niche and create content that they want to consume. This should be an important part of your strategy.
Post entertaining content
You need to make sure that you post entertaining content on Instagram because users are on Instagram when they are bored and want to be entertained. The more entertaining your content, the more followers and engagement you will receive. If your content is boring nobody will interact with you which will result in your content being less visible so post entertaining content. A good idea is to take advantage of trends and use analytics to find out what is popular.