Communication
Forceful vaccine messages backfire with holdouts – how can it be done better?
Protesters gather at Indiana University in June 2021 to demonstrate against mandatory COVID-19 vaccinations for students, staff and faculty. SOPA Images/LightRocket
S. Shyam Sundar, James P. Jimirro Professor of Media Effects & Co-Director, Media Effects Research Laboratory, Penn State
September 16, 2021
