So, you know you need to market your business - you've set up a Facebook page and Twitter account. You've even posted a few things. But, you're not getting the response you'd like. Or, you've sent out press releases, and they didn't get published.
Maybe you need images. If you are using images, maybe you need better ones.
Reader engagement on social media is tightly related to images. The highest user engagement on social media takes place when images are used.
True story: Lots of articles are sent to our eNews publications every week. We have a way of sorting through them pretty quickly, and guess which ones get the first pick? Those with images that are large enough to use on our sites.
Otherwise, we have to stop and email the person who sent in the article and ask for an image, or a larger image. By the time we get what we need, the timeliness of the article may have passed and we aren't able to use it.
We love receiving your content. We want to share your content with our readers, who are always hungry for more. But, it's like a recipe. If we don't have the required ingredients, we can't always make it.
Believe me, our publications aren't unique in this regard. If you send articles and press releases that are 'press ready,' you have a much higher chance of getting your information published.
eNews Image Tips and Tricks
1. Make sure the images are large enough for our sites. Frequently, we get tiny, yearbook-sized pictures. But our images need to be much larger. Online images are measured in pixels, here's what we need:
Regular sized images: 530 px wide x 300 px high (that's approximately 7.5 inches by 4.25 inches.)
If you want your article to be featured in the homepage slideshow, the images need to be even larger. 1180 px x 450 px. (16.5 inches x 6.25)
2. It's easy to take images that are larger and cut them to be smaller. It's virtually impossible to take images that are smaller and make them larger - the quality is decreased drastically.
3. Our images need to be in landscape aspect, much like the Facebook main image.
4. The images need to be original with the author, or 'free-to-use'. Please credit the photographer or link to the source at the end of your article.
5. Want to add in additional images? No problem! Again, don't make them too small! These can be in either landscape or portrait aspect.
6. Send the images and your article to firstname.lastname@example.org
Here is an infographic about images from MDGadvertising: